Butterfly effect detroit delivers marketing, communicationS and investment strategies that create economic, cultural and personal value for individuals, organizations and cities. 

  • Our strategies are realized through major projects, campaigns and investments that connect people, ideas and resources to business, culture and impact work in diverse markets.


  • Practical business tactics, authentic communications / storytelling and social collisions that reinforce a sense of purpose, strengthen relationships and achieve strategic objectives on time, within budget and at a high level of quality. 
  • Strategic planning and visionary road maps to establish alignment around organizational direction, articulate value proposition and priorities, and refocus time, talent and resources on new opportunities and pathways of sustainability.
  • Project design, implementation and management with practical and measurable performance goals that consider the expressed and unexpressed needs of targets customers, audience and stakeholders.

For more information on consulting or partnerships, please contact us at


Clover McFadden - Managing Director

Clover McFadden - Managing Director

Lauren Hood - Facilitation & Engagement Champion

Lauren Hood - Facilitation & Engagement Champion

Through a customized relationship, Butterfly Effect Detroit virtually becomes a part of your team. 

Powered by social capital, our work is driven by diverse teams who employ compelling messages and a suite of business tactics that engage, inform and influence the people who matter most to our partners and clients.

Core Competencies:

  • Business Development
  • Project Management
  • Stakeholder Engagement (Community, Workforce, Boards, Partners, etc.)
  • Entrepreneurship
  • Storytelling / Creative Writing
  • Diversity & Inclusion
  • Facilitation
  • Place-making / Space Activation
  • Fund Development / Grant Writing
  • PR & Events
  • Social Media
  • Digital Content & Strategy
  • Graphic Design